A Russian horse marketing center.
Your gateway to Russia's
equine & equestrian world.

hen Western horsemen ride a Don, a Budenny, an Akhal-Teke, a Kabardin or another Russian horse they feel the difference: the horse has natural movements and natural instincts, it is willing and tough. It is not a show jumping or eventing machine. It is a fighter.
     But more often than not foreigners know nothing about the richness of Russian breeds, Russia's centuries-old equine history and traditions, Russian breeding practices, and so on. They have a way of lumping all the horses coming from Russia under the generic name of The Russian Horse.

Troika

We thought that everybody would benefit from a Center that would be an adequate gateway to the Russian horse industry. And so we have established one. We dubbed it Troika, because the troika has become a symbol of Russia, because the word has entered many European languages, and... well, because we just like it.

Founders

The founders are a group of Russian companies and individuals representing a broad spectrum of marketing & advertising skills, computer & Web-capabilities, design talents, and so forth.

Among the founders are:
SokOros - a company with years of experience in horse trading. It has a large equestrian base in Moscow with 130 horses of various Russian breeds and modern equestrian facilities; two horse studs -- one Arabian stud in the arid Kuban steppe and a Trakhener stud 100 km away from Moscow. SokOros has supplied hundreds of horses to various countries in the world by various means of transportation.
Mekka Advertising - Web-masters, a marketing & advertising agency with Russian and international clientele, rich experience with the horse industry.

Among the consultants are:
Professor Oleg Balakshin of Moscow Agricultural Academy;
Doctor Elena Petushkova, President of Russian Equestrian Federation

Purpose

The main purpose of the Center is commercial. We offer for sale dozens or even hundreds of Russian horses of various breeds and render marketing and other services.
     But we are not a dollar-crazy lot. We would also like to tell the world about The Russian Horse, and we would like to be a real gateway to Russia's horse world. In this we will rely on our Web-site.

Web-site

The informational core of the Center is our Web-site. The task of the site is to sell and entertain, to educate and inform. We want the site to be an exciting place even for the browser, a place to spend hours learning about The Russian Horse.
     We are well aware of the fact that the Internet surfer pays to his Internet provider for the time spent on our site, therefore we have tried to make it as easily loadable and readable as possible. Where possible we try to do without useless graphic flourishes, which take ages to download, and mile-long lines, which make texts unreadable.
     We aim to please!

Site structure

The site will grow into a fairly large tree with many boughs, branches, and twigs. To be sure, the growing is going to take much time, effort, and... money.
     The structure of the site will become more and more sophisticated and diversified. In expanding the site we will be guided by our plan and your feedbacks. That is to say the priority of our presenting this or that breed, this or that issue will depend on your inquiries.

     After all, the site is meant for you, our friends throughout the world!

The language

Our site is in English. We will then produce its Russian version.

Feedback

As we said, the site is meant for you. Therefore, it is vitally important for us to have your feedbacks. We invite any comments and enquiries. You may use e-mail or the guestbook.
     We are going to include a conference section.

You are welcome!